Visual Identity

Woment

Woment is a brand that creates a moment to celebrate strong and powerful women with a monthly box subscription. The box includes small items that have big significance in women’s everyday life. The metamorphosis of a butterfly was taken as inspiration for the overall brand. This metaphor is depicted in the logo which is rendered with light strokes. This method is seen throughout the rest of the variant logos. The color palette is a mix of light dainty pink and beige hues paired with a pop of bold blue. The added touch of gold was inspired by celestial mythical goddesses. Typographic and graphic patterns are included in the design for the monthly subscription box and the items include.
Woment