Visual Identity

Sugarden

Who said you were too old for fairytales? Sugarden is a tea bar and cafe that offers sweet and savory desserts and aromatic herbal teas. Inside the warm and welcoming interior you will find a library filled with fairytale books from all over the world. This brand creates a moody atmosphere with its muted dark colors inspired by the enchanted forest. The detailed illustrations serve to create a fairy tale-like image that are seen in the logo and stationery. These elements are used on various elements such as the menu, coasters, and package designs.
LIVE SITE
LIVE SITE
Sugarden
Designed while employed at Sposto Interactive.