Visual Identity

Sugarden

Who said you were too old for fairytales? Sugarden is a tea bar and cafe that offers sweet and savory desserts and aromatic herbal teas. Inside the warm and welcoming interior you will find a library filled with fairytale books from all over the world. This brand creates a moody atmosphere with its muted dark colors inspired by the enchanted forest. The detailed illustrations serve to create a fairy tale-like image that are seen in the logo and stationery. These elements are used on various elements such as the menu, coasters, and package designs.
Sugarden