La Ruta is a joyful, bold and informational Latin American travel magazine. This magazine speaks to those who would love to learn more of the Latin culture and its magical regions. Its content will express the lively and bold culture. A handmade feel is depicted with a craft paper texture that is used throughout the spreads. The graphic elements used in the feature spread were inspired by papel picado designs of Mexican culture. Vibrant colors are used to express the aesthetic of this culture and translates to the chosen photography.